To thrive, we need innovation in food and agriculture. The world’s population is growing and our presence is straining the planets resources, forcing us to develop and use smarter and more efficient ways to deal with foods and the way they are produced.

This is the focus of GreenSoil Agro & Food Technologies Fund (GAFT).

Launched in 2011, GreenSoil Investments is the first venture capital fund with an exclusive focus on Israel agro & food technologies. Israel is the birthplace of many innovations that have transformed agriculture and food production. We provide equity capital along with hands-on management expertise and support to high-growth companies with a business model in place.

GreenSoil‘s team of professionals provides portfolio companies with business development expertise in global markets so they can effectively manage their relationships with large agro & food companies.

We are actively seeking companies that match our investments themes.

Our focus

Geographic Focus

Israel and Europe.

Outstanding Team

Capable and professional management with drive, technology expertise and vision.

Superior Technology

Proven and backed by robust IP and knowhow, delivering superior solutions or disrupting a market.

Attractive Market Opportunity

A large and growing target market and the ability to lead it.

Compelling Business Model

A compelling business proposition based on a solid and scalable business plan, with rapid growth in international markets.


Actual or very near-time revenue, with significant partnerships

Send us information about your company through this link and one of our team members will follow up early as possible.

Why GreenSoil

We understand your business and needs

We have deep domain expertise. Our team is made up of seasoned investment professionals and experts in both the agriculture and food industries.

We build strategic partnerships

We become actively involved with the company on a board level, advising the company on strategy and business development as well as opening doors to relevant players in the market.

We help our portfolio companies grow

GreenSoil has a strong global network in the agro & food industries, and maintains strong ties with other leading venture capital & private equity funds specializing in the sector.

Our Team

GreenSoil Investments is run by seasoned professionals with expertise and experience in investment, fund management, general management, and business development. We have an intimate knowledge of the thriving Israeli private equity industry and are well connected to global companies in the Agro & Food Industry. We are passionate about what we do and maintain a close and positive working relationship with our portfolio companies and our investors.

The key members of GreenSoil are:


Alan Greenberg

Co-Founder and Chairman

Gideon Soesman

Co-Founder and Managing Partner

Ervin Leibovici

Venture Partner

Miri Greidi

Office Manager

GAFT Advisory Board


Prof. Eyal Shimoni

CTO of Strauss Group

Aart van 't Land

Director Business Development Manager at Lely Holdings

Prof. Raoul Bino

MD Agrotechnology & Food Sciences Group at Wageningen UR

GAFT Portfolio

AgriVest 2018- Highlights


Google Express to Use Compostable Packaging From Israeli Startup TIPA

Google’s shopping site, Google Express, will begin shipping its products in compostable packaging produced by Israel-based company TIPA Corp Ltd. Sustainable Suite Inc., an umbrella organization of sustainable packaging companies that includes TIPA, announced the deal on Monday (June 3rd). TIPA manufactures and designs plastic-like bags and packaging that are fully compostable, including their laminates and
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CropX was chosen to be one of the four companies to be selected to showcase its innovative technology to the German Chancellor Angela Merkel and Israeli Prime Minister Benjamin Netanyahu.

CropX was chosen to be one of the four companies (and the only AgTech company) to be selected to showcase its innovative technology to the German Chancellor Angela Merkel and Israeli Prime Minister Benjamin Netanyahu. Additional members of the delegation included Eli Cohen (Israeli Minister of the Economy and Industry), Aharon Aharon (the CEO of the Israeli Innovation
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Gabriela Hearst Opens Up About Her Mission to Combine Sustainability with Luxury and about her partnership with TIPA

“….For me, sustainability is about taking responsibility personally, professionally, and civically. At Gabriela Hearst, we have a company-wide goal of being plastic-free by next April. A lot of people don’t realize this, but nearly every piece of clothing being worn right now arrived wrapped in plastic—like a dry-cleaning bag—before it landed on a shopping rack.
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4 Reasons Why Israel is Now a Developed AgriFood Tech Hub

wo weeks ago, I went to Israel to attend Food and Ag Week including FoodTech IL 2018 hosted by the Strauss Group and incubator The Kitchen, and Agrivest 2018, hosted by accelerator group Trendlines and agrifood tech VC GreenSoil. It had been five years since I last visited so I was excited to see how the
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Agrivest 2018

Over 600 investors, industry leaders, entrepreneurs, and academics from more than 30 countries attended AgriVest 2018 to explore the latest in Israeli agricultural and food technology. AgriVest 2018, an initiative of GreenSoil Investments, The Trendlines Group and Israel NewTech of the Israeli Ministry of Economy and Industry, took place in Tel Aviv on 8 May 2018. AgriVest brings together
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Rootility Raises $10m Series C Led by ADM Capital

Plant breeding startup Rootility has raised $10 million in Series C funding in a round led by UK-based ADM Capital. ADM’s Cibus Fund was joined by existing investors GreenSoil Investments, the Israeli agrifood tech fund, and Middleland Capital, the family office-backed agrifood tech VC. The Israeli startup plans to use the funding to scale its operations and enter new
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Tipa, CropX and Rootility were chosen among the top most exciting investment start-ups of the Israeli Series B AgTech

On May 8th, it was announced that a panel of 35 global agro & food tech investors chose TIPA as the most exciting investment target for Series B funding from a competitive list of 20 companies featured at Agrivest. CropX was chosen as number 3 and Rootility as number 6. Rootility and CropX were also chosen
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ICL Invests in CropX- its first collaboration with Israel’s start-up community in the field of precision agriculture.

In May 2018, ICL (Israel Chemicals Ltd.), a global fertilizer company, announced its first strategic investment in a precision farming company – CropX. This investment follows ICL’s strategic decision to invest and develop advanced digital solutions for the agricultural space. CropX offers farmers a unique product and technology, which will provide a significant added value to ICL’s product
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Israeli agriculture and high-tech form a winning team

Israel is one of the world’s five leading countries in investments in agro-tech startups. Up until 2016, Israel had only two prominent investors in agritech: international funds Trendlines and GreenSoil Investments. Other concerns have since entered the picture: general high-tech investment funds, such as Vertex Ventures and Bessemer Venture Partners, which have invested in six
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World’s first plastic-free supermarket aisle​ ​to use TIPA’s compostable packaging

The world’s first plastic-free supermarket aisle was unveiled in Amsterdam today as pressure to curb the world’s plastic binge and its devastating impact on the planet continues to grow. With nearly 700 plastic-free goods to select from at one of the branches of Ekoplaza, a Dutch supermarket chain, the aisle gives shoppers the opportunity to
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CropX was chosen to represent the Israeli success at AIPAC Annual Policy Conference

Tomer Tzach, CEO of CropX, presented the company, at AIPAC,  The American Israel Public Affairs Committee, in front of 20,000 people. CropX was chosen to represent the Israeli success innovation story from a large number of candidates and after a long vetting process.
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Innovation arises from shared passion for compostable packaging

Bio4pack and TIPA, already established partners in the Netherlands, were exactly what organic grains company, De Halm, was looking for. Together, they were able to develop a compostable packaging solution, and a long-term relationship, that has proven to be an overall success. It seemed like fate, the partners recall. A moment of perfect timing where
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‘I want to say one word to you’: Bioplastics

Various estimates say the mass of plastic in the oceans will exceed the mass of fish by 2050, according to a joint study produced by the World Economic Forum, Ellen MacArthur Foundation and McKinsey & Co. In the 1960s, plastics were mostly used for durable goods, from car seats to sleek, Italian-designed kitchenware. Shortly thereafter,
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CropX was selected to showcase on the main stage of the 2018 AIPAC conference

CropX was selected to be one of the 3 companies showcasing on the main stage of the 2018 Annual Policy Conference, after a long selection process that started with hundreds of companies.   The company will showcase in front of the ~20,000 most influential Jewish people in the US and more than 200 media personnel.   See the
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TIPA-CORP is Named in the 2017 Global Cleantech 100 Ones to Watch List. List Recognizes Up-and-Coming Private Companies in Clean Technology

TIPA-CORP, a Compostable flexible packaging developer and manufacturer, named in the 2017 Global Cleantech 100 Ones to Watch list, produced by Cleantech Group (CTG).   The GCT100 Ones to Watch list seeks to highlight a group of up-and-coming companies that are catching the eye of leading investors and corporates in the market. The companies made the
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Fully Compostable Food Packaging Startup TIPA Raises $11m Series B

TIPA Sustainable Packaging, an Israeli startup manufacturing bio-based, fully compostable packaging for the food and fashion industries, has raised $11 million in Series B funding. The round was led by Austin Hearst, an owner and director of the media conglomerate Hearst Corporation, and his wife Gabriela, the founder of a fashion brand with her name. Gabriela
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Tipa, compostable plastic packaging- in the media

Food packaging is the #1 contributor to packaging waste (66% in volume; 50% in weight). Less than 5% of flexible packaging are recycled. A $73 billion industry with no econolgical waste management alternatives. Most sustainable new solutions are for rigid packaging: no solutions yet exist for flexible packaging. Tipa has developed a biodegradable flexibile food
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Investors turn to Israeli agritech as demand for food swells

Israeli agriculture technologies for farmers have attracted some 7% of global investment in the first half of 2017. Israeli agritech firms, whose technologies are used by farmers to improve the yield of crops and better monitor produce- called on-farm technologies- raised $80 million in the first half of the year, according to data released by Start-Up
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Phenome Networks and Benson Hill Biosystems Establish Strategic Collaboration to Further Accelerate Plant Breeding

Phenome Networks, a premier plant breeding software company, and Benson Hill Biosystems, an agricultural technology company providing predictive plant breeding analytics, announced a strategic collaboration to offer a combined system to further accelerate plant breeding. Robust data management and advanced genomics-based analytics can significantly accelerate the progress of breeding programs. This partnership marries the extensive
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AgriVest 2018

The 5th AgriVest conference will take place on May 8th 2018. The 4th AgriVest conference was held on September 27, 2016. For the event highlights see:  
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